Functional Beverages

Mood support, natural sweeteners set to disrupt beverage market, SPINS shares at BevNET Live

07-Dec-2023 By Ryan Daily

Functional and wellness attributes and mood-boosting and naturally sweetened drinks are primed for growth in the year to come, Scott Dicker, market insight director at SPINS, shared at BevNET Live.

On-demand webinar: Functional drinks 'account for the value growth' in US beverage market

21-Sep-2023 By Ryan Daily

Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared...

From functional to ethical, identifying the health halo in botanicals

29-Aug-2023 By Deniz Ataman

Angela Getzel, beverage business development lead, Kerry, explained to FoodNavigator-USA that as consumers are looking for more label transparency, from low/no sugar and artificial ingredients to environmental responsibility, botanicals fit into that...

Odyssey Elixir partners with 7-Eleven and Wegmans to bring functional mushrooms “out of niche spaces”

24-Aug-2023 By Deniz Ataman

As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...

Kyowa Hakko reveals white space for immune and cognitive health

26-Apr-2023 By Asia Sherman

Ingredients manufacturer Kyowa Hakko says that immune and cognitive health represent two of the brightest opportunities for product development in the supplement space.

NutraCast: Ben Ricciardi on how functional beverage brands can stand out

31-Mar-2023 By Danielle Masterson

The branding expert’s MO? Blowing up things he believes in to cut through the clutter.

Nuun quenches thirst with proactive approach to hydration

14-Mar-2023 By Danielle Masterson

After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?

Pureboost clean energy drink raises more than $2 million via crowdfunding

25-Oct-2022 By Asia Sherman

Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.

NutraWomen Wednesday: Eliza Ganesh, CEO and Co-Founder, Sunwink

11-May-2022 By Danielle Masterson

Research suggests only about 1 in 5 C-suite executives are women, and while the issue of gender equity touches nearly every industry, female leadership in the food and beverage industries presents its own unique challenges, like mass-market heritage brands...

NutraCast: Eat Beyond's Michael Aucoin on sober culture

07-Jan-2022 By Danielle Masterson

We just entered 2022, and for many, it’s Dry January, which is ditching alcohol in the first month of the New Year to drink less or perhaps "detox" from going a bit overboard with drinking over the holidays. While this is one month for some,...

Placebo packaging? Designing products with perceived potency

25-Oct-2021 By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

Virtual Natural Products Expo West

Does a drop in CBD sales signal dwindling consumer interest, or is it a classic ‘crossing the chasm’ moment?

10-Jun-2021 By Elizabeth Crawford

With US retail sales of cannabidiol-infused foods, beverages and supplements declining sharply in the past year and some early-adopters souring on the ingredient after experiencing lackluster ‘results,’ some players in the space are discontinuing their...

Quicksilver Scientific offers novel delivery technology for Molson Coors' first US CBD beverage line

08-Feb-2021 By Danielle Masterson

The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.